Census 2020

Hello lovely people,
     I am back again with another post, but before you get excited no, this isn't about my final project. This past week, I successfully finished a marketing campaign promoting The City of Weston Census 2020 campaign. I actually enjoyed working on this project, I learned quite a bit about my marketing abilities, and what I need to improve for the future.
     We started off the project by researching to cities with the a similar racial makeup to Weston, the first was the City of Boca Raton, which has 86% White and 13% Hispanic makeup, and The City of Irvine which has 50% White and 39.2% Asian makeup. The reason we chose these cities, is because they each are heavily influenced by a minority population, which is very similar to Weston's 82% White and 50% Hispanic makeup. Through these cities campaigns we realized that we needed a strong presence on the Internet, for example, The City's website and social medias. it has become a given that this is the best way to reach people.
      Our target audience consists of the minority populations, specifically the Muslim and Indian community.We chose this target audience, because my group members and I are practically minorities and we want to be represented through in The Census.
     In a quick summary of what our marketing campaign consisted of, we focused on targeting these minorities groups mainly through a tactic called "Influencer Marketing" which is a type of marketing that uses key leaders to drive the brand's message. Through these influencers we wanted to reach these people, because in all honesty we tend to trust people that are similar to us than total strangers. The way we would get these influencers would be through the events that we would have, such as the YMCA and Weston Place events. These events are meant to target the specific audience based on their residences and activities within the community,
     The part I truly want to talk about the most is, my experience working on this project. In this project I worked with two new people, Nick and Rhea. The two of them have worked with each other numerous times, and they know how to work with each other, and I was the odd one out. From the beginning, I felt as if we already had our roles decided for us: I worked on the marketing campaign, Rhea did all the print components, and Nick did the video spots. I was satisfied with the outcome of our campaign, and I thought I got the easy way out. But as the project progressed I realized that my part, was not as easy I expected. It was actually quite difficult, starting an entire campaign from scratch, research where to have the events, flyers, and etc. It is safe to say I under estimated the power of marketing. Not also did I realize it wasn't easy, I realized that this is something I truly enjoy doing. Although it was tedious and lengthy, I didn't mind working on it with the whole marketing strategies and campaign.
      This project will help me with my portfolio project because I have realized that I would definitely prefer working on my own with something this big, because one of the most frustrating parts of working on the project was having to wait for my partners to finish up something, and the same goes for every group project. I have realized to not underestimate the effort required for something, every aspect of the project is equally as important. The usual procrastination is not the way to go, it always goes wrong. I also realized that I need to make sure I have every detailed covered, because that was one of my mistakes during the campaign, I forgot to mention things that I have instantly thought about, but for some reason didn't put them into my presentation. And research is very important, especially in the genre I chose. Overall, this campaign has been a learning experience, and I can't wait to take this knowledge with me to my portfolio project. As Per Usual,

I Will See You Later ;)