It's been a while since I have blogged, but I am back!
To catch you up on what I have been up to the last couple months, I along with my friends Naja and Shelby were busy creating a Marketing campaign for our lovely band.
Today, I am going to walk you through our campaign. Obviously the first thing we did was research our genre and target audience. We conducted our research by looking into two bands within our genre of Indie-Rock. We chose the bands, The Black Keys and The Foals because we felt that they were a good representation of what we want our band to be. They both have a similar target audience to ours, 16-25 middle class individuals with an artsy vibe.
The research was a major component in our marketing process, because it provided us with all the important details we need to know to create the perfect Indie-Rock band. From the research we mainly focused on understanding the representation component. For example: How we wanted the band to look, the message they gave, what their social medias looked like, basically the bands image image.
After we finished with our research, we decided to build our marketing plan. An important fact that we had to focus on was that our Target audience is heavily reliant on social media and the internet, for that reason, we created the following:
- Our Instagram account: https://www.instagram.com/s.o.l.e.music/?hl=en
- Our Twitter account: https://twitter.com/sole_music_
-Our website: https://reemhabbal3.wixsite.com/solemusic
The reason we chose the colors of: light pink, light grey, and white for our theme is because the combinations of these colors creates the vibe that we want for the band. The colors have an aesthetic feel, and if there is one thing you learn about Indie-Rock is that its aesthetic.
Social Media is the number one way to promote oneself. In today's world that is about the only way you could reach a variety of people, all at the same time, for sometimes free. We could carry a campaign without the social medias. But we did need something to promote. Since our band is fairly new, we wanted to start with something small. We started booking our band to local clubs around our area, like in Miami and Ft Lauderdale. So, we created fliers to sponsor our band, and to post them on social media. Of course we had to plan ahead. So we started to plotting a long term plan, which went along the lines of: starting of in local clubs, and charities, then expanding to opening up for smaller artists within our genre, to expand our fan base. Then, we will open up, for bigger artist, preferably in the pop genre, because that genre targets a wider range audience to eventually opening our own major tour.
Now for the boring part. While creating this campaign, I have come to multiple conclusions. The first one being, do not rush the planning process. The planning is the most important part of any project because it creates a guideline for what you will be creating, because working on the blind side is not a great idea. Also, it is really important to fully understand your genre and target audience. If you do not understand your target audience, you will not be creating a successful project, no matter what it is. So for the film introduction, I will be making sure that I fully understand who my audience is. The last major thing I learned, is to plan realistically. Sometimes we get out of hand while we are planning, and we sometimes forget the reality of the situation. I have come to learn to take things step by step, or else you will end up screwing yourself over.
That is for my blog today, I hope you enjoyed.
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